Zaphira Nature, a pioneering new brand dedicated to textured hair care, is proud to announce its participation as an exhibitor and sponsor at the upcoming Professional Beauty GCC 2025. The brand will also sponsor its prestigious “Hair and Beauty Salon of the Year” award and introduce exclusive offers tailored for salon professionals, highlighting its commitment to supporting the region’s hair care industry.
In addition to exhibiting its signature Souffle Méditerranéen collection, Zaphira Nature is unveiling an exclusive Salon Start-Up Pack designed to make it easier for salons in the UAE to introduce Zaphira’s premium curly hair care products to their clients. The pack includes a range of its essential products and co-branded marketing materials to support salon branding and client engagement.
Curly Hair Styling Masterclass
Zaphira Nature’s founder, Hanane Bouchouicha, a passionate advocate for natural curls and a trailblazer in the textured hair care space, will host a masterclass on curly hair styling at Professional Beauty GCC. This session aims to provide salon professionals with expert techniques, insights, and practical tips for enhancing curly hair care services.
“We are excited to be part of Professional Beauty GCC as an exhibitor, sponsor, and educator,” said Hanane. “The introduction of our Salon Start-Up Pack and refill discounts is a reflection of our commitment to supporting salons with not just exceptional products, but also the tools to deliver a premium client experience. We want to empower salons to offer the best care for textured hair while boosting their business potential.”
Empowering Salons
Zaphira Nature’s Souffle Méditerranéen collection is inspired by the natural richness of the Mediterranean and designed to meet the specific needs of textured hair in the region’s challenging climate. Formulated with clean, vegan, and cruelty-free ingredients, the collection offers deep hydration, protection from environmental stressors, and long-lasting hair resilience.
The introduction of the Salon Start-Up Pack reflects Zaphira Nature’s strategy to empower professional salons with ready-to-use product kits, branding support, and training resources. Salons can access tools that enable them to better engage with clients and boost their retail and service offerings. The refill discount initiative ensures affordability and consistent access to top-tier curly hair care products, supporting sustainable growth for salon businesses.
A Commitment to Excellence
By sponsoring the “Hair and Beauty Salon of the Year” award, Zaphira Nature continues to celebrate and uplift excellence in the beauty industry. The award recognises the region’s top-performing salons, and Zaphira Nature is proud to champion the role of salons as key advocates for natural, textured hair care.
Professional Beauty GCC is one of the most significant trade shows for the beauty, hair, and wellness sectors in the region, attracting salon owners, beauty brands, and industry professionals from across the GCC. Visitors are invited to explore the Zaphira Nature stand A25 to experience the Souffle Méditerranéen range, learn more about the Salon Start-Up Pack, and secure discounted refill opportunities for their salons. Attendees will also have the opportunity to meet and engage with Zaphira Nature’s founder, Hanane Bouchouicha, and take part in the exclusive masterclass on curly hair styling.
