This retail collaboration addresses the increasing consumer shift towards sustainable and curl-friendly beauty products, aligning with global trends in the vegan cosmetics industry.
Zaphira Nature, a pioneering new UAE brand dedicated to textured hair care, is proud to announce its partnership with GlowTerra, a prominent clean beauty platform in the region. This alliance aims to make Zaphira Nature’s premium vegan haircare products more accessible to consumers across the Middle East, responding to the growing demand for ethical and effective beauty solutions.
The global vegan cosmetics market has been experiencing robust growth, with projections indicating an increase from $19.35 billion in 2025 to approximately $33.39 billion by 2034, expanding at a CAGR of 6.26% during this period. This surge is driven by consumers’ heightened awareness of animal welfare, environmental sustainability, and the desire for natural, plant-based ingredients in their beauty regimens.
Addressing Unique Haircare Challenges
In the Middle East, factors such as high temperatures and water with elevated mineral content present distinct challenges for maintaining healthy, textured hair. Consumers are increasingly prioritizing scalp health and hydration, leading to a demand for specialized products that cater to these specific needs. Zaphira Nature’s formulations are meticulously crafted to nourish and enhance natural curls, providing solutions that are both effective and environmentally conscious.
A Commitment to Sustainable Beauty
“Collaborating with GlowTerra allows us to extend our reach to consumers who are actively seeking high-quality, vegan haircare options,” said Hanane Bouchouicha, CEO of Zaphira Nature. “This partnership reflects our dedication to offering products that are not only beneficial for our customers’ hair but also align with their values of sustainability and ethical consumption.”
GlowTerra is renowned for its curated selection of clean beauty products, emphasizing transparency, sustainability, and efficacy. Through this partnership, customers can now explore and purchase Zaphira Nature’s complete range on GlowTerra’s platform, including bestsellers like its Leave-In Conditioner and 2-in-1 Co-Wash, celebrated for their deep nourishment and hydration properties.
Potential beauty retailers can explore partnerships with Zaphira Nature and take advantage of their special retail offer here.
