The collaboration marks a significant step in the growing demand for clean, sustainable, and curl-friendly beauty products in the Middle East projected to be worth $2.6 billion by 2025
Zaphira Nature, a pioneering new UAE brand dedicated to textured hair care, has added Curlnation, Kuwait’s go-to destination for curly hair enthusiasts, to its partner network, taking its premium vegan haircare range to customers across the region. The collaboration marks a significant step in the growing demand for clean, sustainable, and curl-friendly beauty products in the Middle East.
With the rise of conscious beauty choices, Middle Eastern consumers are increasingly opting for vegan, cruelty-free, and naturally derived haircare products. According to the latest industry reports, the clean beauty market in the GCC is projected to be worth $2.6 billion by 2025, as more consumers seek formulations free from harsh chemicals.
Addressing Regional Haircare Needs
The Middle East’s hot climate and high mineral content in water pose unique haircare challenges, particularly for curly and textured hair. Reports show that consumers in the region are prioritizing scalp health and hydration, leading to increased investment in scalp-focused treatments, water filters, and nourishing haircare solutions.
Zaphira Nature’s vegan formulations are designed to nourish, protect, and enhance natural curls, ensuring optimal hydration and strength. With Curlnation’s established presence as a trusted hub for curl-friendly products, this partnership provides a seamless way for customers to access haircare solutions tailored to regional needs.
A Shared Commitment to Clean Beauty
“We are delighted to join forces with Curlnation, a brand that truly understands and celebrates curly hair,” said Hanane Bouchouicha, CEO at Zaphira Nature. “This partnership aligns with our mission to provide high-performance, plant-based solutions that are both effective and environmentally responsible. With growing demand for clean and vegan beauty in the region, we are excited to support customers in their journey to embrace their natural curls with confidence.”
Dedicated to helping customers embrace their natural texture, Curlnation offers a carefully curated selection of high-quality, curl-friendly products. Customers can now explore Zaphira Nature’s complete range at Curlnation’s online stores. The collection includes bestsellers like the Leave-In Conditioner and 2-in-1 Co-Wash, both acclaimed for their deep nourishment and hydration.
