MMA MENA, the only marketing trade association that brings together the full ecosystem of marketers, martech, and media companies, is set to host a groundbreaking masterclass series full of actionable mobile growth insights. A first in the MMA Academy’s Mobile Expert Certificate Program, the “Elevating Your Brand with Mobile Today” course will inform brand and agency leaders of the mobile opportunities they can harness for growth. The free-to-attend, three-part series will start on 16 January 2025 – running every Thursday for three consecutive weeks (January 16, 23, and 30).
Industry Insights from Digital Turbine Experts
This exclusive program will feature industry leaders from Digital Turbine, a global frontrunner in mobile advertising. Attendees will gain actionable insights across three pivotal themes:
- Awareness: Exploring the role of mobile gaming in today’s media mix, led by Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine.
- Consideration: Delving into the science of user attention and its role in campaign success, presented by Joelle Atallah, Client Partner Lead, Aleph Group – Digital Turbine MENA.
- Action: A deep dive into interactive mobile video ads with Greg Wester, SVP Marketing, Digital Turbine.
Participants who attend all sessions will earn an official MMA Academy Certificate, symbolizing their mastery of mobile advertising.
Championing Mobile Innovation
Linda Kender, Business Development and Growth Director of MMA MENA, commented, “Mobile is the most transformative platform for marketers today. This program underscores our commitment to equipping professionals with cutting-edge tools and insights to maximize their impact in this dynamic landscape. We proudly bring such a valuable initiative to the MENA region, empowering brands to lead in mobile innovation.”
‘We are excited to share our insights through this unique program designed in collaboration with the MMA MENA. This program is enriched with comprehensive research and best practices, empowering brands to unlock the growth potential of mobile gaming. By incorporating this critical component into their media strategies, brands can effectively engage audiences in environments where they are already deeply engaged and prepared to interact.’ said Yesim Öztekin, Managing Director, EMEA & LATAM, at Digital Turbine.
About the Program
This certificate program aims to provide a comprehensive understanding of mobile advertising in gaming, supported by real-world examples and data-backed insights. It will equip marketers with the tools to integrate mobile-first strategies into their campaigns effectively.
In collaboration with Digital Turbine, a mobile advertising leader that powers premium mobile advertising campaigns for the world’s leading advertisers, this is the MMA Academy’s first certificate program in this region. The MMA Academy is a flagship initiative by the MMA designed to empower marketing professionals with cutting-edge knowledge and tools. The academy offers industry-focused certification programs and workshops, aiming to bridge the gap between theory and practical application. Through partnerships with global leaders like Digital Turbine, the academy provides actionable insights into emerging trends such as mobile advertising, user attention strategies, and interactive video campaigns. With its commitment to innovation and professional growth, the MMA Academy enables marketers to stay ahead in the ever-evolving landscape of modern marketing.
Join the Movement
The sessions will take place online over three consecutive weeks, making it accessible to marketing professionals across the region. For registration and more details, please visit www.mmamena.org.
