We have always been committed to the community we live in and when Natasha Hatherall posted on LinkedIn launching her initiative, SME RISE COLLETIVE, we put our hands up.
Like many in the agency business, we have seen a decline in our services (probably not as badly as the consumer side of the business) but we thought, as an established community player, we would join the collective to give struggling B2B businesses a voice.
As part of this, we have just committed to a three-month contract to create and kickstart the communications plans for Anavizio, a startup that is focused on interpreting data for the media and marketing sector.
Anavizio is an analytics and technology consultancy founded by communications and marketing professionals for communications and marketing professionals. The team has been in its clients’ shoes and understand their needs and challenges, allowing them to bridge their sector expertise with analytics and technical knowhow to develop practical solutions that are relevant and impactful.
Anavizio works closely with communications, PR and marketing teams (both agencies and in-house) to discover their data story and generate insights that lead to more successful outcomes and better business decisions.
Fares Ghneim, Director for Insights & Strategy at Anavizio, commented, “Coming from the communications industry, we know how important it is to get your message out there but with the day-to-day challenges of getting a business of the ground, it’s an area that’s easily neglected. That’s why the SME RISE initiative is so important – it fills a much needed gap at a critical time in the company’s growth, helping to get the word out while allowing us to focus on other key aspects of the business.”
We are looking forward to working with Anaviziio and, hopefully, help them grow their business.
