We are very pleased to announce that we are now working with elGrocer to manage their communications plans.
elGrocer, the pioneering grocery app in the Middle East, was set up by founder, Nader Amiri, in 2016, to empower people to buy groceries from the comfort of their homes. What triggered the idea of an online grocery app was the changing consumer behaviour and expectation, and the subsequent storm that followed especially in the current scenario.
Covid did not just change the volume of orders that elGrocer processed (growing exponentially by around 400% during March-May this year), it also changed the competitive landscape, the investor appetite, the consumer behavior, and the retailer perspective on online, posing a whole new set of operational challenges.
The company’s key differentiator – offering a full logistics set of services to its retail partners – is now a complex operation with hundreds of people handling thousands of daily orders while communicating and keeping the customer base satisfied and confident of receiving their orders.
We recently sent out a release on the new team at the helm and have more announcements in the pipeline.
When was the last time you looked at the elGrocer app and all that it offers?
