We work with many small businesses and startups. While most entrepreneurs associate PR with press releases and media relations, there’s more to it than that. PR stands for public relations, meaning your brand value and reputation should be integral to your business from the very beginning. First impressions matter significantly. Whether you’re a small business owner, a freelancer, or part of a larger organisation, establishing credibility and professionalism is crucial.
Here are three initial key steps that all businesses and professionals need to take to be taken seriously:
1: Maintain Consistency with Your Name Across Platforms
Consistency in your name across various platforms is fundamental. I’ve observed that some individuals have different names on different platforms, which can lead to confusion. Whether you’re on social media, on your website, or on your business card, using the same name helps people easily recognise and find you. While it’s perfectly acceptable to use a shortened version of your name, ensure it’s the same everywhere. This uniformity reinforces your brand identity and makes it easier for your audience—whether that is media, your suppliers, your customers, or anyone in the ecosystem—to connect with you.
2: Invest in a Professional Business Email
Having a professional business email is a simple yet effective way to elevate your brand’s image. If you’re serious about your business, it’s time to move beyond using generic email services like Gmail. Investing in a website and a formal email address not only enhances your credibility but also signals to others that you’re professional and committed. Even if your website isn’t fully operational, having a domain-specific email shows that you’re serious about your business. This is a fundamental aspect of branding that sets you apart and places you in a more professional light.
3: Include an Email Signature with Contact Details
An often overlooked aspect of professional communication is the email signature. Including a signature with your contact details—such as your phone number, social media links, and website—makes it easy for others to reach out to you. This small addition demonstrates that you take yourself and your business seriously. It also ensures that potential clients, partners, or media representatives can easily get in touch with you. A well-crafted email signature is a reflection of your professionalism and commitment to clear communication.
Sometimes in the bustle of setting up a business, we forget the basics. Being taken seriously requires attention to detail and a commitment to presenting yourself consistently and professionally. By maintaining a consistent name across platforms, investing in a professional business email, and including a comprehensive email signature, you can significantly enhance your credibility. These simple yet effective steps will ensure that your brand is perceived as professional and trustworthy.
